Abercrombie & Fitch - US Shopping Madness
Markus D | Posted 5/17/2010

Without any doubt some of the hippest stores in the U.S. are the Abercrombie & Fitch clothing stores. Not only is the quality of the fabric superb, but they really managed to give consumers an unparalleled shopping experience for all the senses.

In terms of Marketing, there probably isn't any better concept at this time:

Store visual appearance. All A&F stores are uniquely designed by an interior designer and resemble a warm, sexy, club-like environment. Many of the stores are very dark inside, with spot lighting, just as in an exclusive nightclub. Furniture is dark and natural wood is used.

People.Abercrombie store employees are almost exclusively selected by their good looks and excellent physical shape. They are always dressed up to the max and really blend into the environment there.

Music. The music played in the stores is selected monthly and represents a collection of hip disco music, supporting the club atmosphere in the store and giving it an extra touch by playing the music extra-loud. Many of the tracks selected are quite rare and become popular soon after their launch in A&F stores. A monthly playlist can be retrieved for example at http://anfplaylists.com/abercrombie-and-fitch.

Olfactory. To complete the sensual experience in Abercrombie and Fitch stores, they also have developed their own scent, just as several luxury hotel chains such as Westin and Sheraton also did. The Abercrombie scent is characteristical and all fabric is impregnated with it as well. Nicely, they also sell the scent as a perfume for both men and women. It is called Fierce and is one of my favourite colognes right now!

The combination of all these factors satisfies all senses and offers a unique shopping experience. So if you have never visited an A&F store before - go try it and have fun!

This blog was posted by Markus D on 5/17/2010 and is filed under Products, Travel, USA.